THE IMPORTANCE OF INSTAGRAM: HOW MUST AN ARTIST USE IT?
For an emerging artist it is very important to use social networks to make themselves known and spread their music but it is essential to use them in the right way.
It is true that by now many singers, musicians and bands are more concerned with their social profiles than with music, but if used well, social networks and Instagram in particular, which today is undoubtedly the most used social media by young people, can bring important advantages . The important thing to always have in mind the goal to reach and publish material following a precise logic.
Here are some tips to make the most of Instagram.
- Share news and announcements
Working with someone who understands graphic design would be a good idea to try to convey the message in the best possible way.
Are you planning to release a single shortly? Are you planning an album that will be released soon? Such news can be described simply with a photo and maybe a short caption to arouse the interest and curiosity of your followers.
- Create a bond with other users and other musicians
Many believe that Instagram is just a platform on which to post photos that will be seen by followers who will simply put a like. In reality there is much more than this! When used in the right way, Instagram can be a great way to build relationships with fans.
Follow the users who love your music, like the photos about you or your genre of music, comment on the posts they deserve.
Actions of this kind will allow you to create a strong bond with the fans and they will certainly remember the attention you have reserved for them.
- Build your fanbase
In addition to strengthening the relationship with your fans, you can use Instagram to increase your popularity. It is certainly not enough to post pictures of your CD or the t-shirt you have put up for sale online. You need to make sure that your profile interests even those who do not like your music. Make your page interesting and visually appealing regardless of the music with interesting content for your target and you will certainly receive positive feedback. To get good results animated GIFs and short videos created ad hoc for certain situations can be very useful.
- Pay attention to Google’s results
Have you ever tried to find your name on Google to check if you look in the search engine results? It is important that your site (it is good that you have one and if it is not so, create it) is presented in the first three results. To obtain these results, it is essential to study an SEO positioning strategy for your content.
Google also considers the results coming from social networks, so take care of your channels carefully, being careful to share quality content.
Remember that Google is still the most used way by users to search for anything online and therefore it is good to pay us the right attention.
- Distinguish yourself from others
Today, fans are very interested in what a band or an artist says or does in everyday life regardless of music. This is why it is important to use social media in the right way.
This does not mean that you should only post committed or serious content, on the contrary funny content, videos or extravagant photos can give you great visibility and bring excellent results.
Like your music, images should also have a consistent style.
You shouldn’t publish photos that are drastically different from one another. Try to create a distinctive element, be it a color, a filter or anything else present in everything you publish. Whatever you do, try to stay consistent so that your image is stronger. It is important for marketing and helps people understand what kind of person you are beyond your music.
- However, the best option to promote is Opusab.
If you choose to send artistic information and photos to Opusab you can expand your followers, hear some of the truths about your values and opportunities to become known.