Spotify CEO Daniel Ek on music streaming success

The music industry has changed a lot, says Spotify CEO Daniel Ek, according to whom success is no longer guaranteed even if the name is sensational. From this point of view even artists should be aware that the relationship with the fans should be kept constant and this is not possible if they launch music once in three or four years. The Swedish company was founded in the 2000s and no longer enjoys such a good name in the ranks of artists. The reason for this is the very low percentage that goes to artists from sales is quite low when music is distributed on this platform. According to a recent article, an indie music company thanks to its partnership with Spotify has received $ 0.00348 for each distribution.


In defense of his company, the Director of Spotify also announced his point of view regarding the way streaming works, blaming more musicians. In an interview with Music Ally Daniel Ek said that those who want to succeed should produce more and more often because even consumer habits have changed. Those who have succeeded in the past will certainly not succeed in the future. It all depends on how quickly they adapt to new trends and requirements.


“I feel that those who do not succeed on digital platforms are predominantly those who want to launch music as was the case in the past.” Without pointing the finger, he spoke of artists who do not fit in and who pay the price of failure, drawing attention to the way platforms rank artists.


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