Five opera companies together made Texas Opera Alliance
In midst of the global pandemic, five opera companies develop Texas Opera Alliance to ensure the future and accessibility of opera in the State. The five opera houses are Houston Grand Opera, Austin Opera, The Dallas Opera, Fort Worth Opera, and Opera San Antonio.
In this strategic alliance, the goal is « to advance and diversify the operatic art form through innovative production partnerships, audience-building initiatives, and collaborative investments in new works, ensuring that opera continues to thrive in the Lone Star State. »
In its first year, in addition to each organization implementing its own unique promotional initiatives, TOA will cross promote digital content and programming while creating unique touchpoints with audience members from all five organizations. In addition to streaming video content, TOA will provide member companies access to an array of publications and online resources, webinars, and supplementary programming. Through this cross promotion, the organizations’ digital content will have a larger reach.